The Importance of the Industrial Revolution - 649 Words

The Industrial Revolution was a period of time consisting of great technological advancements that allowed for greater production of goods. Although some changes supported the increase of the quality of life, most changes affected the life of the lower class people. The Industrial Revolution had the greatest amount of social effects as opposed to economic and political effects because of the dramatic changes in working conditions, social classes, and living conditions. Working conditions was a big focus during the Industrial Revolution. Because of the invention of the steam engine, smoke was pouring out of factory buildings leading to massive amounts of pollution. Not only did factories affect the air, workers who continued to work in factories were subject to more dangerous surroundings. When Henry Ford invented the assembly line , he only thought of producing more goods. It never occurred to him that workers could be injured by getting hair, clothing, or maybe even hands caught in the machines. Workers who worked in coal mines had it the worst. Frequent accidents, damp conditions, and the constant breathing of coal dust made the average miners life span ten years shorter than that of other workers . In addition, factory bosses were unrelenting in exercising discipline. Because factory owners wanted to increase production, they increased the amount of hours a worker had to work per day. Working conditions had a great impact on the Industrial Revolution. Social classesShow MoreRelatedThe Importance Of The Industrial Revolution931 Words   |  4 Pagesthat was large and fierce. The empire was so expansive that it stretched so far that it covered 25% of the earth’s land mass during that time. The big industrial innovations that came about in England helped to begin the revolution that they have been credited for. The textile industry was on the forefront in helping to move the industrial revolution forward. As the population in England grew there need ed to be a way to keep with how things were manufactured. Clothing and food would be two of theRead MoreThe Importance Of The Industrial Revolution865 Words   |  4 PagesAs the 19th century was starting, so was the start of the Industrial Revolution. The 1800s began with a bang as Count Alessandro Volta invented the first battery. Volta is the reason why we now measure electricity in â€Å"volts.† About ten years later Joseph Nicephore Niepce would create a machine that could produce a likeness or photograph. The first photos were taken around his house, the process took several hours to complete. A little later in the same year, the first steamed powertrain was perfectedRead MoreThe Importance Of The British Industrial Revolution1047 Words   |  5 Pages The British Industrial Revolution had occurred from the mid 1700s to mid 1800s. The slave trade or rather the triangular trade was a major trade between Britain, Africa, and West Indies and the Americas. Britain had traded manufactured goods to Africa, who then traded slaves to the plantations and they then traded produce goods like sugar and cotton. This trade played a significant role in the British history and economy. According to Eric Williams book, Capitalism and Slavery, the slave tradeRead MoreThe Importance of Richard Arkwright to the Industrial Revolution559 Words   |  3 PagesThe Importance of Richard Arkwright to the Industrial Revolution Richard Arkwright was the founder of the factory. He was the first person to invent a machine that used a different form of power other than man. People called him the Father of the Industrial Revolution. Richard was a barber in Lancashire when he saw an opening in the industry for a new invention. Weaving had been speeded up by ‘flying shuttles’ and the thread wasn’t being produced fast enough to keepRead MoreIndustrial Revolution Essay1152 Words   |  5 PagesBritain’s Industrial Revolution.  Jane Burbank and Frederick Cooper emphasize the importance of slavery for the development of the Industrial revolution and capitalism. However, as  James Carter, Richard Warren, and Robert Marks demonstrate, global trade and new technology were just as important factors as slavery  because  they increased both the efficiency of production and demand for British-made goods. Carter and Warren classically connect the idea of capitalism to the Industrial revolution becauseRead MoreHistorical Events And Their Impact On The World952 Words   |  4 Pagespast. The Industrial Revolution during the 18th to 19th century, the Industrialization of the 20th century, World War I and World War II, all left traces and have greatly impacted the way we live in today particularly out living standard. The goal of the paper is to discuss the effects of these historical events on the way we live in terms of living standards. The First Industrial Revolution The Industrial Revolution during the 18th to 19th century was referred to as the First Industrial RevolutionRead MoreIndustrial Revolution Essay1157 Words   |  5 Pagesevents that happened in the Industrial Revolution were influenced by actions in the Agricultural Revolution. Innovations like Jethro Tull’s sowing seed influenced later engineers to create more efficient machinery for their own work. Movements like the enclosure movement acted similar to the laws set in place during the Industrial Revolution, because this movement changed the way people had to work. Along with all the importance of the people, the geographical importance was very similar. With theRead MoreA Brief Look at the Industrial Revolution1130 Words   |  4 PagesThe Industrial Revolution began in 19th century England and eventually spread to Belgium, France, Germany, the United States and Japan. It was a fundamental change in the way goods were produced, due to the Agrarian Revolution and new techn ology; it altered the way people lived. The Industrial Revolution, a major turning point in world history, began in England because of the important pre existing economic abundance of natural resources that fueled industry, the agricultural revolution which providedRead MoreThe Decline Of The Industrial Revolution1462 Words   |  6 Pagesbeing due to Britain s culture, institutions or just luck. This essay will argue for the abundance of cheap coal and a ready workforce and industrial capitalism as major factors in the industrial revolution. The industrial revolution was characterised by a slow and steady continuous economic growth which has begun in the 15th century. The industrial revolution did not see a sudden rise in Britain s GDP, in fact there were large growths in only some sectors, but it was a period marked by profoundRead More The Industrial Revolution Essay example985 Words   |  4 PagesPeter Stearns claims that the industrial revolution was an intensely human e xperience. What initially arose as scientific advancements in metallurgy and machine building, the industrial revolution period saw a redefinition of life as a whole. As industry changed, human life began to adapt. Work life was drastically changed which, in turn, resulted in family life being affected. As is human nature, major change was met with great resistant. Ultimately, the most successful people during the transition

Analysis Of Lieutenant Cross Carried A Letter And...

Lieutenant Cross carried a letter and pictures from Martha, a girl back home. His obsession with Martha distracts him from his duties as a platoon leader. He constantly finds himself fantasizing about her when he should be checking the perimeter or watching for ambushes. Lt. Cross not only carried the photographs of Martha, but he also carried his love for her and the pain of knowing she would never return his love. Martha had sent him a pebble from the Jersey shoreline. Lt. Cross carried it in his mouth while humping and pretended that he was back with Martha at college instead of in Vietnam. He sat wondering if she was a virgin while Lee Strunk crawled through an underground tunnel, and a Viet Cong sniper shot Ted Lavender. The next morning Jimmy Cross burnt Martha’s picture and her letters, but the guilt remained. He resolved to stop pining and act like a Platoon Leader. Each soldier carries the same standard issue protective gear and weapons that help him survive. But they also ‘humped’ a variety of other items dictated by personal preferences, such as a Bible, comic books, foot powder, a hunting hatchet, and marijuana. Rank also dictated what they carried. Platoon leaders carried a pistol, RTO’s carried the radio, medics carried morphine and syringes, big men carried machine guns, and regular grunts carried standard issue M-16’s among other equipment. They carried a silent awe at the power of the weapons, which could keep them alive by killing the enemy. They carriedShow MoreRelatedJimmy Cross’s Final Decision in OBriens, The Things They Carried907 Words   |  4 PagesIn the story, â€Å"The Things They Carried†, author Tim O’Brien described specific items that each of his soldiers carried with them to the Vietnam War front. The items that the soldiers carried were for mental protection; they believed that the things they carried would take their minds off all the terror and violence that was going on around them. The protagonist, Lieutenant Jimmy cross, carries out letters from a girl named Martha, which leads to him losing his focus for the war and a lack of protectionRead MoreExploring Corporate Strategy - Case164366 Words   |  658 Pagesstrategic issues of speciï ¬ c organisations in much greater depth – and often providing ‘solutions’ to some of the problems or difï ¬ culties identiï ¬ ed in the case. There are also over 33 classic cases on the Companion Website. These are a selection of cases from recent editions of the book which remain relevant for teaching. The case studies are intended to serve as a basis for class discussion and not as an illustration of either good or bad management practice. They are not intended to be a comprehensiveRead MoreMarketing Mistakes and Successes175322 Words   |  702 Pageswell-known successes. While mistakes provide valuable learning insights, we can also learn from successes and find nuggets by comparing the unsuccessful with the successful. With the addition of Google and Starbucks, we have moved Entrepreneurial Adventures up to the front of the book. We have continued Marketing Wars, which many of you recommended, and reinstated Comebacks of firms iii iv †¢ Preface rising from adversity. I have also brought back Ethical Mistakes, because I believe that organizations

Roman Class System Free Essays

Roman Class System An integral part of Roman culture is the divergence of class systems. The laws of ancient Rome actually enforced this divide. People were born into one of two extremes. We will write a custom essay sample on Roman Class System or any similar topic only for you Order Now You were either considered upper class or lower class. There was no concept for a middle class in the Roman empire. This had a major influence in how you would live out your life. Children born into the noble class would eventually strive for a senate seat or to progress their wealth, while being born into the lower class, for the most part, were stuck there even though there was the ability for upward mobility it was extremely uncommon if not impossible in some cases. Aside from these two major groups of classes there was no bridging class between the two. No middle class to speak of creates a major distinction between wealth and life opportunities. The upper class consisted of two sub classes. These were Senators (Senatorial Class) or the rich (Equestrian Class). The Senatorial Class was completely defined by holding a political office and their families. They were distinguishable by tunics with broad stripes on them. There was also a massive monetary requirement attached as well, further enforcing the divide by being required to prove â€Å"that they had property worth at least 1,000,000 sesterces†(vroma. org). They had no income purely from being in the senate however but were forbidden to participate in any â€Å"nonagricultural business, trade or public contracts†(McManus). The Equestrian Class was the lowest of the Upper Class and was majorly defined by an individuals wealth or family line. They were set apart from society by wearing tunics with narrow stripes on them. â€Å"A man could be formally enrolled in the equestrian order if he could prove that he possessed a stable minimum amount of wealth (property worth at least 400,000 sesterces)†(McManus). This price was mostly unattainable for common people and was a major driving factor in the massive divide between the Upper and Lower Class. The Equestrians were mostly entrusted with business that was prohibited for anyone who was in the Senatorial Class. In this particular class there was upward mobility possible but it was infrequent and not common at all. However if an individual was elected into the senate he legally became a member of the Senatorial Class along with his family. The lower class was virtually every other person in roman society, spanning from common people, people who lived in italy, foreigners, freed people, and even slaves at the very bottom of the bottom. Anyone who was born into the lower class, just like the upper class, remained in the lower class after birth. â€Å"On the streets of Rome citizens, non-citizens, slaves and ex-slaves may have mingled quite freely, showing few observable symbols of their status† (bbc. o. uk). This can be viewed as a further divide between the social elite and the rest of society because they made sure that everyone who saw them knew who they were based on their attire. However despite the massive gap in social classes it was still possible to bridge into nobility from the lower end of society, besides freed people and slaves. â€Å"Birth remained important, and new citizen s, however wealthy, could be stigmatised by their past. Ex-slaves in particular could not escape the taint of slavery, and were not allowed to hold high office† (bbc. co. uk). Slaves and even freed slaves were particularly interesting in ancient roman society. Freed people could either be released from slavery by their masters or buy their freedom. They were seemingly only released from the title of of slavery for their blood line from then on however. They were ineligible for office positions; this and being still in service of their former master, now their patron, made it impossible for a freedman to have any chance of mobility. Their children, on the other hand, became full roman citizens. But even then they didn’t receive the same treatment or chances through life. There was a social stigma attached to being a freedman’s son†(McManus). This made it difficult for even a freed person’s children to succeed because of the name that distinguishes them from any other Roman citizen. But it seems that after a few generations the stigma was lost due to the lack of people to attest to any particular person’s heritage over time as generations pass away (Dowlingsoka). This giving them just as much, although very slim, of a chance to bridge the seemingly impossible bridge from commoner to equestrian given enough success and wealth. It may have become clear that until now women have not been mentioned once. This is due to the fact that women had no say in their class. They were placed where they were purely because of the class that their father was or the class of their husband. Cicero makes it very clear how men saw females in society when he wrote, â€Å"Our ancestors, in their wisdom, considered that all women, because of their innate weakness, should be under the control of guardians† (roman-empire. net). This by no means says that women were not successful in their own right. while Roman women held no direct political power, those from wealthy or powerful families could and did exert influence through private negotiations† (Milnor) Women used their connections very powerfully. For example â€Å"most prominently Livia, who contributed to the formation of Imperial mores† (Rawson). Roman society seems to have been extremely rigid when it came to most things, social classes in particular ho wever. While the ability to leap from lower class to upper class existed it was extremely difficult due to the wealth required to be legally considered an upper class citizen, and women were seemingly along for the ride. Women along side with slaves were unable to attain office and were looked down upon. However in both cases all was not lost, women took advantage of their connections and were able to make a real impact on history and slaves were able to, while not being fully freed themselves, give their blood line hope down the rode to becoming wealthy and successful Works Cited Burns, Jasper. â€Å"Sabina,† in Great Women of Imperial Rome: Mothers and Wives of the Caesars (Routledge, 2007), pp. 124–140. DowlingSoka, Joel . People of ill-repute and Non-Romans in Roman Society. † Roman Civilization. The Ohio State University. ., Columbus, Ohio. 20 Feb. 2013. Class lecture. Hope, Dr Valerie. â€Å"BBC – History – Ancient History in depth: Social Pecking Order in the Roman World. † BBC – Homepage. N. p. , 29 Mar. 2011. Web. 12 Mar. 2013. . McManus, Barbara F.. â€Å"Roman Social Class and Public Display. † VROMA :: Home. N. p. , 1 Jan. 2009. Web. 12 Mar. 2013. . Rawson, Beryl. â€Å"Finding Roman Women,† in A Companion to the Roman Republic (Blackwell, 2010), p. 325. How to cite Roman Class System, Papers

Kants Humanity Formula Essay Example For Students

Kants Humanity Formula Essay Kant: The Humanity Formula Few formulas in philosophy have been so widely accepted and variously interpreted as Kants injunction to treat humanity as an end in itself(Hill, 38). Immanuel Kants views, as elucidated in his book, Groundwork of the Metaphysics of Morals, are based on the belief that people count by prohibiting actions which exploit other individuals in order for self-prosperity or altruistic ends. Ethics then, are confirmed by the dignity and worth of the rational agency of each person. Since human beings are the only rational beings capable of decision making and reasonable judgement, humanity must be valued. Kant proposes a test that ensures that humanity is treated with respect, and not used merely as an instrument. To understand how he defines this test, we must first take a look at the foundation of his main principle, the Categorical Imperative. Kants way of determining morality of actions is quite different from other philosophers, and many find it extremely hard to grasp or implausible. The central concept of his basic test for morality found in his Groundwork of the Metaphysics of Morals is the categorical imperative. The representation of an objective principle, insofar as it is necessitating for a will, is called a command (of reason), and the formula of the command is called an imperative(Kant, 24). In other words, an imperative is something that a will ought or shall do because the will is obligated to act in a way in which conforms to moral law. Imperatives can also be referred to as the supreme principle of morality. According to Kant, there are two types of imperatives: hypothetical and categorical. Hypothetical imperatives are actions that look for the best means to a goal, however, the goal might not necessarily be an end in itself. On the other hand, the categorical imperative is an objectively necessary means to an end in itself, and the action to obtain the end, must have moral worth. If we as rational agents, have any morality at all Kant says, it takes the form of rational, categorical imperatives (commands of reason) and is found a priori excluding all interests and desires. These commands of reason are proven by the Universal Law Formula, which when applied, is a method for determining the morality of actions. How is this formula applied though? Kantian philosophy is derived from the belief that actions should be universalizable, and this formula, which is a two-part test, ensures that actions of rational agents can be universally accepted. First, one creates a maxim and considers whether the maxim could possibly be a universal law for all rational beings. Second, one determines whether rational beings would will it to be a universal law. Once the maxim passes both tests, there are no exceptions to it. Kant truly believed in the value of humanity, and felt that everyone should be subjected to the same moral standards. The Universal Law Formula was his method of ensuring this, requiring maxims to be universally acceptable to all rational beings. In the latter half of Section II, he imposes even further stringent requirements for treating humanity in universally acceptable means by proposing his Humanity Formula. Human beings have the special capacity to exercise rational judgement, foresee future consequences, adopt long-range goals, and resist immediate temptation, so we must therefore value rational agents as an end (Hill, 40-41). This yields one of three formulations of the categorical imperative, and the one that is most worth discussing, the humanity formula: So act that you use humanity, whether in your own person or in the person of any other, always at the same time as an end, never merely as a means (Kant, 38). Kant probably intended persons are ends and humanity in persons is an end and therefore humans should be treated in a humane way. In other words, we must always treat people with respect to the virtue of their rational capacity and as though their existence alone is valuable. According to Kant, treating people as rational agents and means to ends, also demands (if the agent is fully rational) consent. Treating people only in ways to which they could consent, in so far as they are rational, not merely as means .

Business Structures free essay sample

Starting a business involves a large amount of planning. Part of this planning is determining what type of business structure is the proper structure for the business. There are several types of business structures. The purpose of this paper is to identify the different business structures, and to explain how each business structure may and might not be advantageous. Business Structures There are three different types of business structures. The first type of business structure is a sole proprietorship structure. The second type of business structure is a partnership structure and the third type of business structure is a corporation structure. Sole Proprietorship In the sole proprietorship structure an individual owns and operates the business. The sole proprietorship structure is the easiest legal structure to engage in when starting a business. Because the fees to obtain a business name and certificate are minimal a sole proprietorship is an inexpensive way to begin a business. We will write a custom essay sample on Business Structures or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page An individual who prefers complete authority with the business decisions and is limited on funds a sole proprietorship is the ideal structure. The results are that the earnings are taxed only once and can be taxed as personal income. The disadvantages of the sole proprietorship structure are that the individual is liable for everything. This includes the company’s financial status. Another disadvantage is that it is hard to receive financial backing for a sole proprietorship structured business. Partnership Another business structure is the partnership structure. In a partnership structure the ownership and operation of the business is between several people. There are two types of partnerships, general, and limited. A general partnership can be a written agreement between two or more people and a limited partnership will limit the liability of each partner according to their capital investment. A partnership structure requires trust and support between the partners. Tax benefits are the advantages for a partnership structure as well as sharing of financial and operational aspects of the business. The disadvantage of the partnership structure is the risk of personal liabilities and expenses. Corporation The corporation structure has multiple owners and operators and is complex and expensive. There are different types of structures to the corporation structure. The first is general corporations. The most common is the general corporation. The company is a separate legal entity, owned by stockholders. The number of stockholders are limited, and they protected by business predators (university of Phoenix, 2013). The advantages to a general corporation are the ability to make loans and that personal assets are protected from business debt or liability. The disadvantages of the general corporation are that it is a difficult corporation and this type of corporation requires the assistance of an attorney. The next corporation structure is the Subchapter S corporation structure. Small business owners mostly use the Subchapter S corporation structure. The advantages of the Subchapter S corporation structure are tax savings, business expense tax credit, and the ability to separate an independent life from shareholders (University of Phoenix, 2013). The disadvantages are shareholders compensations requirements and a stricter operational process. Finally there is the limited liability company LLC. The limited liability company is not a corporation, but offers advantages similar to the Subchapter S corporation structure. The limited liability company has fewer ownership restrictions as the Subchapter S corporation structure and has more flexibility for managing the business. The limited liability company is easy to obtain and has some protection. The disadvantages of the limited liability company are taxes, minimum required number of owners, and state availability. Conclusion When making the decision on opening a business an individual must take into consideration the type of business structure that best fits his or her company. When making the decision of which business structure is best to use it is important to look at the meaning of the business structure, the advantages of the business structure, and the disadvantages of the business structure. This paper defined the different business structures and explained explain how each business structure might and might not be advantageous.

As Well As Does Not Mean And

As Well As Does Not Mean And â€Å"As Well As† Does Not Mean â€Å"And† â€Å"As Well As† Does Not Mean â€Å"And† By Maeve Maddox A reader asks, Will you please comment on the use of â€Å"as well as† as used below: â€Å"Deng Xiaoping made a significant contribution with his theoretical courage of Marxism,  matter-of-fact attitude, rich experience, as well as his foresight and sagacity.† â€Å"As well as† doesn’t seem to me to be equivalent to â€Å"and.† According to Merriam-Webster, â€Å"as well as† is equivalent to and: as well as conjunction: and in addition, and. According to The Chicago Manual of Style, however, it is not: Note that the phrase as well as is not equivalent to and. WRONG: The team fielded one Mazda, two Corvettes, three Bugattis, as well as a battered Plymouth Belvedere. RIGHT: The team fielded one Mazda, two Corvettes, and three Bugattis, as well as a battered Plymouth Belvedere.- 6.18 The phrase â€Å"as well as† and the single word and are not equivalents because and joins two elements of equal importance, but â€Å"as well as† places more emphasis on one of the elements. Compare: My dog and cat bring me things to throw. My cat and dog bring me things to throw. My cat, as well as my dog, brings me things to throw. In the first two sentences, no distinction is made between cat and dog. In the third sentence, an unequal emphasis is placed upon cat, suggesting that there is something notable about the action as it applies to the cat. This use of â€Å"as well as† is similar to the correlative â€Å"not onlybut also,† but the emphasis falls on the element that precedes â€Å"as well as.† Note: When â€Å"as well as† is mistakenly perceived to mean and, problems of agreement arise. Chicago addresses this in Paragraph 5.133: [The intervening â€Å"as well as†] seems to create a compound subject, and [a] modifying prepositional phrase may itself contain one or more plural objects. If the singular verb sounds awkward in such a sentence, it may be better to use the conjunction and instead: WRONG: The bride as well as her bridesmaids were dressed in mauve. RIGHT: The bride as well as her bridesmaids was dressed in mauve. BETTER: The bride and her bridesmaids were dressed in mauve. If no contrasting emphasis is intended, and is the better choice. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Expressions category, check our popular posts, or choose a related post below:The Yiddish Handbook: 40 Words You Should KnowThat vs. WhichUses of the Past Participle

Drug Discovery .. (Translation Of Science Into Medicines) Essay

Drug Discovery .. (Translation Of Science Into Medicines) - Essay Example any drug development studies failing to enter clinical practice after spending billions of dollars during their development, the scientific community is taking steps to create a more focused, effective and less expensive methods to develop new drugs (Tho & Graham, 2006). The probability of developing such drugs is becoming increasingly common with advancements in cellular and molecular biology. The field of translational studies involves the use of these latest techniques in drug development prior to their entry in to the clinical trial phase. These techniques help to provide a comprehensive view of the disease, identify molecular targets and then to develop specific drugs that would act against these targets. These lead compounds can be selected from a vast array of chemicals using screening techniques such as chemical library screening. Other techniques used in translational studies are microarray technique which is used to study the expression of genes and the use of genetically e ngineered humanized mouse which is useful in studying the biological responses to drugs in vivo. In addition, toxicology studies reveal potential drug toxicities to major organs such as the liver and the heart. More recent development include the use of computer simulation tools that are helpful in predicting the systemic exposure of the drug within the human body, pharmacokinetic and pharmacodynamics studies to determine the efficacy of the drugs developed, and the development of biomarkers prior to clinical testing of the drug which could help in understanding disease progression and its prognosis (Yu, 2011). The major challenge posed by translational research is integration of data obtained from these various technologies and using them appropriately to determine the effectiveness of clinical studies (Tho & Graham, 2006). 1. Tho, L. M. & Graham, K. (2006) Translational Research- A Multidisciplinary Approach. Annals Academy of Medicine. [Online] 35 (6), 441-442. Available from

Richard Nixon and the Watergate Term Paper Example | Topics and Well Written Essays - 2500 words

Richard Nixon and the Watergate - Term Paper Example The concepts about the functioning of American Presidents have been rewritten after the Watergate incident. Watergate incident was occurred in 1970. The Watergate story started to unveil when five men were arrested on charges of breaking and entering into the Democratic National Committee headquarters at the Watergate complex on June 17, 1972. At the time of arrest these people had thousands of dollars in cash in their possession. After investigation FBI, concluded that these cash were the slush fund used by the 1972 Committee to Re-elect the President Nixon. In other words, the investigation extended towards the President’s office and the involvement of President Nixon and his officials in unethical behaviors before and after the president’s election was slowly unveiled. Moreover, the investigating team also revealed that President Nixon had a tape recording system in his offices and that he had recorded many conversations. All the above charges finally led to the resignation of President Nixon. This paper briefly analyses the Watergate incident and the subsequent incidents happened in American politics which finally lead to the resignation of President Richard Nixon. â€Å"Five Held in Plot to Bug Democratic Offices Here," said the headline at the bottom of page one in the Washington Post on Sunday, June 18, 1972. The story reported that a team of burglars had been arrested inside the offices of the Democratic National Committee in the Watergate office complex in Washington† (Washington Post, 2010). The story of one of the greatest political scandal of modern history or the chain of events started from there. When the above news first appeared on newspapers, neither the readers nor the publishers took it as sensational news. But, as the days progressed, new stories in connection with the above incident started to catch the headlines of the news papers. Washington Post appointed two of their smartest reporters; Carl

Project Task-List Essay Example | Topics and Well Written Essays - 500 words

Project Task-List - Essay Example Effective and quality ensuring training programs are of vital importance for successful execution of human resource development. Training programs follow a four step methodology that includes planning, implementation and finally the assessment of the training program (EPA, 2000). Ideal training programs are expected to, We are planning to carry out a two day training session that should be very effective. After the venue has been decided by the top management as per their financial suitability, some important tasks need to be carried out. Designed systematic analyses are needed to identify and target the gaps in the employees’ skill set for training progression. After a clear picture of why and where training is needed, the training activity gets a direction for plan. Most commonly used tools for gap analysis are questionnaires, group discussions or direct question answer sessions. Once the training objectives have been worked out, it gets further easy to decide upon the main topic that can add good impression to the organization’s literature history. The topic can be further broken down by the chief trainer and other experts about it would be imparted and what parts would be covered on the first day and what parts would be covered the second day. After the sub contents have been prepared, the trainer needs to see how the training would actually be done. He needs to decide upon the tool that would be used, for instance PC, projector etc and working upon the infrastructure management for the project. The contents of the training session have to settle according to the available time frame (Upadhyay, 2012). The methodologies for instance, group discussion oriented training, role playing, case study or any other type has to be selected based upon its suitability with respect to the contents and the knowledge and interest level of target group. The most important aspect is breaking down of the methodologies between

Analysis of umbrella branding

Analysis of umbrella branding The 1980s witnessed a revolution in the understanding of the working of the brands. Marketers describe brands as a mirror image of customers own personalities, so that customers can relate to their products well. In fact the unique aspect of the modern marketing has been that it has focused upon the creation of differentiated brands and using them as weaponry for initiating multi-level attacks on the opposition. Market research has been used as a marketing tool to help recognize and develop the bases of brand differentiation. A brand not only identifies a product but also its sources. Along came brand extension. At present brand extension strategies and policies are widely engaged because of beliefs that they build and communicate strong brand positioning, amplify profitability and enhance awareness. Brands are often extended beyond their initial categories to incorporate new product categories. Research has proved that the success of brand extension depends on the transfer of parent brand awareness and associations to the extension. The transfer of these quality perceptions is the key in umbrella branding. An umbrella brand is a type of brand that covers various kinds of products which are more or less related. It applies also to any company that is identified only by its brand and the brand history. It is contrasted with individual branding in which each product in a portfolio is given an exclusive brand name and identity. An umbrella brand is an overarching brand used across multiple products which are related to each other. Another name for umbrella branding is family branding. Time and again economies of scope are related with umbrella branding since multiple products can be proficiently promoted with a single advertisement or campaign. This type of branding facilitates new product introductions by providing a familiar brand name, which can lead to product acceptance, trial purchase and other advantages. Umbrella branding may impress on the brand owner a superior burden to sustain constant quality. If the quality of even one of the products in the brand family is compromised, it could have an impact on the reputation of all the others. This is a major reason why umbrella branding is generally limited to product lines that consist of products of similar quality. Umbrella branding is extensively practiced. The umbrella brand and individual brands are compared to an Indian family, where in umbrella brands like the Indian family, the father is the head, looking over the children (individual brands). When they grow up and become independent, they hold the umbrella for the family. On the other hand the individual brands are like a western family, who grow up fast and leave the family behind. EXAMPLES OF UMBRELLA BRANDING: Amuls strategy of using umbrella branding has really paid off. Amuls marketing and advertising spend has never exceeded 1% of its revenues. Most of the other food companies spend 6-7% of their revenues on advertising and marketing. They are not big spenders compared to Nestle or Britannia. Despite a limited budget, Amuls creatives in the form of: 1) Billboards or 2) The Taste of India campaign have always managed to remind a larger-than-life brand feel, reliability and spirit of Indian culture in a modern way. Hindustan Unilevers beverage brands have been combined under two umbrella brands Brooke Bond and Lipton. In the fabric wash category, it has retained only Surf, Rin and Wheel. With time HUL has withdrawn its brands such as Nihar, Dalda, 501 and Sunlight; it plans to extract some more brands and put them under a few umbrella brands. HUL is currently focusing on its 35 power brands. Nivea the cosmetics brand has its presence in a huge number of product categories and countries. Niveas performance impelled a yahoo.com news article to name it the Queen of Mega Brands. This title was appropriate since the brand was present in over 14 product categories and was available in more than 151 countries. Nivea was reportedly believed to be a brand of local origin having been present in them for many decades. This fact went a long way in helping the brand attain the leadership status in many categories and countries. According to analysts, the brand was the single largest factor for the 4.6% increase in the companys revenues and 10.8% increase in after-tax profit. Beiersdorf never tried to change the umbrella branding of Nivea and got prolific results. PROCESS OF BRAND EQUITY BRAND EXTENSIONS A company may use its existing brand name to launch new products in other categories. Honda uses its name to market various products like automobiles, snowmobiles, motorcycles and lawn mowers. This allows Honda to advertise that: It can fit six Hondas in a two car Garage Godrej now features its name on soap, lotion, shampoo, conditioner, locks, shower gel, raw chicken, almirahs, etc. The latest trend in corporate brand building is that corporation is licensing their names to manufacturer of a wide range of products from bedding to shoes. Brand extensions also involve risk. The new product might disappoint buyers damage their respect for the companys other product. The brand may lose its special positioning in the consumers mind due to dilution. When consumers no longer correlate a brand with highly similar products or a special power Dilution occurs. History of Brand Extension Brand extension is being used since a long time and is not a recent phenomenon. It has been prominent since a long time in the luxury goods sector. India has been fortunate enough to always have big business houses like Godrej, Tatas, and Birla who have always pushed newer and varied products under one Brand Name. Tata From Steel to Cars Godrej -From locks to Farm fresh Chicken Ambanis after decades of distinction in Industrial chemicals have now entered into telecom and power sector. WHY EXTEND THE BRAND? Innovation allows the brand to remain up-to date, allows a company to achieve a competitive advantage over the other and demonstrate a continuous attentiveness to the changes in customer taste. Also a major factor in brand extension is the cost of advertising. BRAND EXTENSION: HOW? There are two preparatory stages, before setting any practical extension. The first is the exploratory stage- It probes all the memories and the associations that the people have in their minds with the brand. This stage helps in assuming as to which products would be compatible with the brands meaning. Second study phase- New products ideas are tested. A decision cannot be made on the basis of this information alone. Strategic decisions lead to brand extensions. It also involves factors linked with marketing, finance, human resources and production. It cannot be over-emphasized that extension cannot be contemplated without the complete knowledge of the brands attributes. Why Brand Extension Fail? The various reasons why the effort of brand extension can fail are that the strategy presupposes one or more assumptions. Assumption one: It will help get trial / sell the new product. This need not be unavoidable, even if it is reasonable. The extension of the brand name will help to get trial only if it is seen to Add Value to the new product. Example, when Nirma introduced toothpaste -many consumers who saw a value in Nirma washing powder, did not find it in the toothpaste. Assumption Two: It will help to reinforce the existing product. A brand extension can easily achieve this, but only if the new product incorporates a truly New Idea. Example, the Apple computers brand was actually enhanced by the introduction of the iPod MP3 Player but this was a result of the iPod being a sensationally new idea. The Apple brand could not have achieved this, if the iPod was just another regular MP3 player. Assumption Three: The brand equity will ensure ready recognition in the new category. A common assumption is that the brand has enough Stretch to carry its strength into a new category. Example, Bournvita was unable to extend its strength to biscuits from a health beverage. One of the most critical weaknesses in many Brand extension initiatives is that they start with the marketer and not the consumer. Brand Extensions will succeed only when they research and have a Consumer Connect. Guidelines for Brand Extension Guideline One: Extend a strong Performance Characteristic Association. This is the simplest level at which to begin. Amul stands for pure milk. Indeed it is likely that to many consumers, Amul is milk. Therefore, it is easy to extend the brand from wet milk, to butter, to cheese, to dairy whitener, and recently, to ice cream. However, with pizza, Amul may now be moving just a bit too far from the core milk association. Does the consumer think Pizza = cheese (=milk) or is Pizza = baked food? Guideline Two: Extend a strong Benefit Association. Fair Lovely owns the skin fairness benefit strongly enough to extend the brand from the original fairness cream to a lotion to a soap to an under-eye cream. Guideline Three: Extend an association with a Consumer Attitude or Belief. Nike and its swoosh stand for pushing oneself beyond the limit and an individualistic attitude so the brand appeals to those who share this view and who wear the brand as a badge: in sports shoes, sports goods, bags, casual wear, even watches. Guideline Four: Extend the brand based on Brand Essence. There are also several watch-outs to note before extending brands. Watch-out One: Is your brand extension sending out contradictory signals? This could be happening in the case of Nivea, where after offering skin-care products for women for years, a range of mens toileteries was introduced under the same name. Bad idea. Watch-out Two: Is there any link to the brand extensions or is it merely a convenient, available name thats being used? Maggi came into India with 2-Minute noodles a hearty, anytime snack. Since then the Maggi brand has been extended to sauces, soup cubes, even pickles. There is nothing that holds this set of products together. Is it surprising that the extensions are not resounding successes? Watch-out Three: Check the interpretation of the link across extensions. Dettol was the ubiquitous antiseptic liquid (and then cream). When the brand was first extended to soaps, the antiseptic property was interpreted to mean care and Dettol was launched as The Love and Care Soap. It did not work. Today, many years later, Dettol soap offers protection a more realistic interpretation of the antiseptic property, and the soap is doing far better. A few umbrella brands or individual brands? According to experts, independent brands only make sense when the product clearly has a different proposition from the company brand; like Lexus from Toyota and Swatch from Omega. In the case of Asian Paints, there were so many sub-brands, there was a reduction of media weights for advertising each entity. Then, the company shifted to a brand-centric portfolio, which involved a change of logo, product names, packaging and advertising. But the response from the trade and consumers has been positive, overall brand synergy and shop presence have increased, and the advertising is more effective. Most probably in near future the media environment will make it impossible to create newer brand names and the conditions at the consumer level, as well as the environment. So unless the product is clearly different in the mind of the consumer, umbrella branding is the way to go. Umbrella brands are going to rule! Nestle SA , the worlds leading food manufacturer and the market leader in both coffee and mineral water, produces a wind range of products including prepared dishes and cooking aids, milk-based products, cereals, instant coffee, pharmaceuticals and baby foods. Nestle SA is a publicly owned company, with subsidiaries across the world. It website addresses in 104 countries. It is also the world largest food and beverage company with $71 billion in annual sales and almost 230,000 employees around the world. It markets some 8000 brands that include instant coffee. Remarkably, its products are sold in every country in the world, including in North Korea. Nestle coat of arms, the birds nest, which refers to his name, has become a symbol for the products being a safe care for their consumer product safety and quality. Research and development based innovation capacity and strong brands are priority for Nestle.

Amusing Ourselves to Death: Its Time to Stop Laughing Essay -- Postma

Amusing Ourselves to Death: It's Time to Stop Laughing      Ã‚  Ã‚   The form of communication created by the television is not only a part of how our modern society communicates, but is has changed public discourse to the point that it has completely redefined it, argued Neil Postman in his convincing book Amusing Ourselves to Death. He viewed this as very harmful, and additionally so because our society is ignorant of it as they quickly becomes engulfed in its epistemology. When faced with the question about whether the television shapes or reflects culture, Postman pointed out that it is no longer applicable because "television has gradually become our culture" (79). What kind of culture is this? Postman warned that it is one in which we are instructed and informed through the form of entertainment, and that through such a medium, we are becoming dulled, ignorant of real issues, and amused right into a very possible culture death. Today, sixteen years after the book's publication, he would probably have a similar message (though possib ly more passionate) to say about our present culture, especially in the areas of education and the nightly news, which have grown progressively worse.    Taking two authors, George Orwell and Aldous Huxley, he compared their views about the future of information. Orwell's view was that we would be overcome by a controlling force and books would be banned, leaving us without proper information or instruction. Huxley, on the other hand, suggested that the squelching of information would not be the problem. Instead, it would be the voluminous mass flooding our culture that would make us ignorant. We would have so much to choose from, both useful and worthless, that we would become indifferent t... ...information invades the living room, they wonder why they are being tricked and mislead. Or worse, they do not even realize it. We are not a culture known for its thinking. Perhaps we are best known for our entertainment. Only when we divide these two realms will we become more accurate informed. Neil Postman, comparing Orwell and Huxley's theories, said, "[Our threat of being deprived of proper information] does not watch us, by his choice. We watch him, by ours" (155). His point was that by our own choosing, we are being misinformed. In our "information age" we have intelligent books, newspapers, magazines, and other information sources that have not been greatly affected by the television culture. We just need to stop laughing and seek to be properly informed.    Works Cited: Postman, Neil. Amusing Ourselves to Death. New York: Penguin Books, 1985. Amusing Ourselves to Death: It's Time to Stop Laughing Essay -- Postma Amusing Ourselves to Death: It's Time to Stop Laughing      Ã‚  Ã‚   The form of communication created by the television is not only a part of how our modern society communicates, but is has changed public discourse to the point that it has completely redefined it, argued Neil Postman in his convincing book Amusing Ourselves to Death. He viewed this as very harmful, and additionally so because our society is ignorant of it as they quickly becomes engulfed in its epistemology. When faced with the question about whether the television shapes or reflects culture, Postman pointed out that it is no longer applicable because "television has gradually become our culture" (79). What kind of culture is this? Postman warned that it is one in which we are instructed and informed through the form of entertainment, and that through such a medium, we are becoming dulled, ignorant of real issues, and amused right into a very possible culture death. Today, sixteen years after the book's publication, he would probably have a similar message (though possib ly more passionate) to say about our present culture, especially in the areas of education and the nightly news, which have grown progressively worse.    Taking two authors, George Orwell and Aldous Huxley, he compared their views about the future of information. Orwell's view was that we would be overcome by a controlling force and books would be banned, leaving us without proper information or instruction. Huxley, on the other hand, suggested that the squelching of information would not be the problem. Instead, it would be the voluminous mass flooding our culture that would make us ignorant. We would have so much to choose from, both useful and worthless, that we would become indifferent t... ...information invades the living room, they wonder why they are being tricked and mislead. Or worse, they do not even realize it. We are not a culture known for its thinking. Perhaps we are best known for our entertainment. Only when we divide these two realms will we become more accurate informed. Neil Postman, comparing Orwell and Huxley's theories, said, "[Our threat of being deprived of proper information] does not watch us, by his choice. We watch him, by ours" (155). His point was that by our own choosing, we are being misinformed. In our "information age" we have intelligent books, newspapers, magazines, and other information sources that have not been greatly affected by the television culture. We just need to stop laughing and seek to be properly informed.    Works Cited: Postman, Neil. Amusing Ourselves to Death. New York: Penguin Books, 1985.

The Effects of Drugs on Our Society and Youths

While most People use drugs to help, some choose to abuse them. This is what leads to crime, and it affects our kids and society. The increasing phenomenon of drug abuse in society impacts American society in ways that economically cost society almost $100 billion a year. Illegal drug use has to stop! It hurts the society, it hurts us, and mainly, it hurts the user. Drug users feed of society’s money, insurance, and taxes. If we let this behavior continue the crime rate will shoot sky high. Drug use has increased over the years at an alarming rate and can be fatal to a person’s health. In this paper, I haven’t chosen to elaborate on any particular drug; just drugs in general and the effects they have on our society and our youths. A survey was conducted and showed that most people found it to be true that youths between the of 14-22 use recreational drugs. Recreational drugs are not limited to any particular group in society, meaning that a very wide variety of people choose to use the drugs; including teenagers, parents, business people, and often very dedicated students. As we possess an interest in how drugs affect a number of social groups. These groups range from teens to high-class elderly individuals who will have different reasons. It is generally known that most drugs do have negative effects on people. No matter race, sex, or age. Addiction is blind Drugs are substances used without medical supervision to alter a person’s feelings, or behavior, especially teens with a family history of substance abuse. Most drug use begins in the preteen and teenage years. During these years, teens are faced with difficult tasks of discovering their self-identity, learning to cope with authority, and searching for something positive that would give their life meaning. One of the most important reasons of teenage drug usage, is peer pressure. This is what represents social influences that effect teens. It could have a negative or positive effect, depending on a person’s social group. References The Journal of Early Adolescence, Vol. 14, No. 1, 24-48 (1994), Retrieved August 4, 2009 from http:/drugsandyouth. adolescence. com

Evaluation Of The Play Blood Brothers By Willy Russel essays

Evaluation Of The Play Blood Brothers By Willy Russel essays Evaluation Of The production Blood Brothers The production I went to see was Blood Brothers. The version I saw was performed at the Regent Theatre and written by Willy Russell it was a scripted piece and was written for young adults as some concepts would be unsuitable for children. We watched this production because we recently performed this ourselves The production is set in Liverpool and was written in the 1980s.The production effectively shows the barrier between the different classes of people basically it is about two twins seperated when young one going to a rich family one going to a poor family, the poor mother mrs johnstone would like the twins to be friends whilst the rich mrs lyons is just as opposed the twins mickey (poor) I feel one of the main reasons why this production has been so successful is the audience enjoy watching how the characters relate to each other, as their very contrasting characters fuse. At the age of seven Eddie has been completely smothered by his parents and is exactly how his parents would want him to be. He enters in his grey school uniform, with shorts and long socks, this immediately gives the audience some information about this character, and makes it obvious who he is, as this is the first time the audience see Eddie since he was a baby. Eddie is extremely well spoken, and first introduces himself to Micky as 'Edward Lyons'. Eddie's body language is very much more controlled than Micky's, it seems as though Eddie is very much more conscious of his actions. He may act like this to show that he has not been brought up around people of his own age, and he doesn't really know how to relate to anybod...

Free Essays on Lord Of Flies Essay

Lord of the Flies Essay Did Brooks’ film accurately convey the original meaning of Golding's novel? William Golding, a remarkably talented writer, created this intriguing timeless classic, Lord of the Flies. The novel’s unique and mysterious style generated a torrent of interest. Even today, more than 30 years later, exhausting analysis’ of his novel are being attempted. I found this novel to be extraordinary. It is overflowing with subtle yet profound meaning and truths about humans. It is detailed, and contains intricately and strongly developed characters and relationships. The symbolism in the story is fascinating and extensive. This is why this novel is such a challenge to condense into a 90 minute film. One of the most important themes in the novel is evil, and the manifestation of fear and monsters as a result of the young boy’s inevitable evil within. The boys on the island are severed from civilization and they’re terrified, thus they fabricate a monster, a â€Å"beastie,† to justify their fears. In the novel an insightful suggestion is made by Simon, â€Å" ‘What I mean is... Maybe it’s only us.’... Simon became inarticulate in his efforts to express mankind’s essential illness.† (p.89) The theme of inner-evil becomes more evident as it is further developed in the novel. Simon has a â€Å"conversation† with The Lord of the Flies (the pig’s head) that is key to the story; the truth about the boys emerges. â€Å"There isn’t anyone to help you. Only me. And I’m the Beast... Fancy thinking the Beast was something you could hunt and kill!... You knew, didn’t you? I’m part of you? C lose, close, close! I’m the reason why it’s no go? Why things are the way they are?’† (p.142) However in the film, the theme of a manifestation of evil isn’t clear, and the Lord of the Flies scene was left out. For me the most interesting and thought provoking character in the novel is Simon. In... Free Essays on Lord Of Flies Essay Free Essays on Lord Of Flies Essay Lord of the Flies Essay Did Brooks’ film accurately convey the original meaning of Golding's novel? William Golding, a remarkably talented writer, created this intriguing timeless classic, Lord of the Flies. The novel’s unique and mysterious style generated a torrent of interest. Even today, more than 30 years later, exhausting analysis’ of his novel are being attempted. I found this novel to be extraordinary. It is overflowing with subtle yet profound meaning and truths about humans. It is detailed, and contains intricately and strongly developed characters and relationships. The symbolism in the story is fascinating and extensive. This is why this novel is such a challenge to condense into a 90 minute film. One of the most important themes in the novel is evil, and the manifestation of fear and monsters as a result of the young boy’s inevitable evil within. The boys on the island are severed from civilization and they’re terrified, thus they fabricate a monster, a â€Å"beastie,† to justify their fears. In the novel an insightful suggestion is made by Simon, â€Å" ‘What I mean is... Maybe it’s only us.’... Simon became inarticulate in his efforts to express mankind’s essential illness.† (p.89) The theme of inner-evil becomes more evident as it is further developed in the novel. Simon has a â€Å"conversation† with The Lord of the Flies (the pig’s head) that is key to the story; the truth about the boys emerges. â€Å"There isn’t anyone to help you. Only me. And I’m the Beast... Fancy thinking the Beast was something you could hunt and kill!... You knew, didn’t you? I’m part of you? C lose, close, close! I’m the reason why it’s no go? Why things are the way they are?’† (p.142) However in the film, the theme of a manifestation of evil isn’t clear, and the Lord of the Flies scene was left out. For me the most interesting and thought provoking character in the novel is Simon. In...

Journal 6 Essay Example | Topics and Well Written Essays - 250 words - 7

Journal 6 - Essay Example Furthermore, speaking with their native accent would depict that they are not yet integrated within the American society. It would therefore be difficult for them to make new friends because of negative stereotyping. Based on this fact, young people normally try not to speak with their native accents, when speaking a foreign language, or when they are in a foreign country. Furthermore, it is impossible to lack an accent. This is because as a human being, I have to interact with my peers. This interaction normally influences my language, and the accent which emanates from my speech. I tend to pick the accents of my friends when speaking to them. This is for purposes of identifying with them. On this basis, an individual would always speak with an accent. People would tend to pick the most dominant accent within the society. For example, when in America, an individual would pick the American accent. If the same person is in Britain, with time, the person would pick the British accent. This situation happens to me. While speaking, I am heavily influenced by my environment. My accent always tends to change, based on the person I am speaking to. If speaking to my peers, I would change my language and accent, and speak in a manner that is acceptable to them. On the other hand, if it is an elderly person, or my parents, I would change my language and accent. I would have to speak with them in a more respectable manner. On this basis, my accent and language would always change, based on the relationship that I have with the person I am speaking

EVALUATING MINIMUM WAGE AS A LEGAL PRICE Research Paper - 1

EVALUATING MINIMUM WAGE AS A LEGAL PRICE - Research Paper Example This could sometimes result to negative economic impacts. This paper discusses the issue of evaluating minimum wage as a legal price. In the paper, we present the arguments behind this issue as well as some of its assessments. Increase in unemployment is a factor of minimum wage as a legal price. The rate of increase in unemployment depends with whether the minimum wage set is for skilled laborers or unskilled laborers. According to OECD (2011), job opportunities in the labor market for young people and unskilled workers are reduced by increase in minimum wages. However, the impact is different for the case of skilled workers. Evaluating minimum wages as a legal price could enhance understanding of its affect in both the case of skilled labor and the case of unskilled labor. This assists in making the right decisions on when to increase the wage and how to increase it. Increasing minimum wages could hinder economic development. By resulting to increase in the rate of unemployment, high minimum wage would lower economic development since unemployed people will be having little or no contributions to the economy. However, according to Mankiw (2011), advocates of minimum wage show that it results to increase in the earnings of poor workers. This could lower poverty levels in a country thus resulting to an economic development. Therefore, evaluating minimum wage as a legal price is necessary to determine the positive effects of increasing it as well as its negative effects. A raise in minimum wage as a legal price result to an improved standard of living. Increase in minimum wage increase the amount earned by a worker for doing the same job. However, this can only happen with low-earning jobs since the employee lives within the maximum he can earn. For highly paying job, it can have little or no effect. Moreover, Folsom & Boulware (2009) shows that increasing minimum wage cannot improve the standards of living since the people working at minimum wage are not the

Qualitative Interface Evaluation of Website Essay

Qualitative Interface Evaluation of Website - Essay Example User interface of a given product is evaluated using various techniques. The main aim of assessing the interactivity of an interface is to see the design of that interface ensures that the user is able to accomplish their tasks. The main objective of interface evaluation is to help the designers and developers of the product to minimize the malfunctions in the system, Gould and Lewis (1985) also asserts that feedback to the developers is very critical to ensure that there is an interactive process of product development. An interface is said to be good one if the users of all levels from novice to experts are able to accomplish their tasks. User interface experts have for over years been designing the best way to evaluate the interface. The evaluation therefore defines two groups; the experts and novice evaluators where each one has their level of evaluating the product within the development cycle of the program. Interactive user interface is a part of the software or the hardware t hat enables the user to interact with that product or the computer. For instance, computer users interact with the computer via software interfaces. According to Melody & Marti (2002), a web site that was poorly designed reduces the revenue and the performance of an organization. The main question is which is the best design principles for a quality website. Many evaluation techniques looks at the human daily activities and habits where the website should imitate these behavior. For a website the following are some of the criteria to be used in evaluating a website. Text elements of a website are important features that evaluators check, text should be visible with high quality but very simple to understand by the users. There should be minimal text with the web page. This is called clarity and concise. The number of links are very important too they tell us how easy is it to navigate from one page to another. There should be many ways in which the user can accomplish their tasks. T oo much external links make a bad website however. The colors which indicate that the link has been visited or not yet should be distinct and outstanding. The images in the site is also important the size and color adjustments should make it attractive. There should be interactive graphics which make users participate actively in the sites operations. Software guidelines and heuristic evaluation techniques will be used in the analysis of the site. Techniques of evaluating interface According to Afonso et al., (2011), evaluation of user interface entails measuring of how easy the interface is to learn by a new user and adopt to the environment. Learning outcomes are measured y how someone can be able to navigate from one level to another, the use of shortcuts and minimal errors. The user satisfaction is another factor in a good interface, if users yarn to use the interface once ore then it is a good one. Interface evaluation is a process that aims at establishing problems of the inte rface which is a process that requires several activities done. The techniques below are used by stakeholders of the hardware or software product at different levels such as experts and end users. Experts in UI evaluate the interface during formative evaluation while end users test the system by cognitive and pluralistic walkthrough (www.cs.umd.edu).There are several techniques used in interface evaluation such as; Heuristic evaluation

Groups and Teams Essay Example for Free

Groups and Teams Essay Recall a small team or group you have been a part of. Write a 700- to 1,050-word paper about your experience. †¢Provide a brief description of the team or group. How many members did it include? What was its purpose? †¢Describe the behaviors the team or group exhibited as it went through each stage of development. †¢Describe a problem the team or group encountered. What steps were taken to address and solve the problem? Was the team or group able to generate a successful solution? Why or why not? †¢Discuss the influence that leadership—or the lack of leadership—had on the team’s or group’s ability to solve the problem. What style of leadership did the leader exhibit? What problem-solving steps were taken to resolve the situation? What steps would have produced better results? †¢Explain whether the team or group was effective. Support your position by discussing goals, roles, ground rules, norms, and characteristics your team or group displayed. How did these characteristics affect the team’s or group’s ability to accomplish its purpose and solve the problem it encountered? †¢Analyze how communication contributed to cohesiveness. Identify and address how diversity or technology affected the team or group members’ ability to communicate with one another to reach a resolution. †¢Explain your thoughts on how goals, roles, ground rules, and norms help determine effectiveness. How did these characteristics affect the team’s or group’s ability to accomplish its purpose and solve the problem? Format your paper consistent with APA guidelines.

Basic Laboratory Techniques Safety And Hematocrit

Basic Laboratory Techniques Safety And Hematocrit The hematocrit is normally ordered as a part of the complete blood count. It is important in evaluating anemia and polycythemia, monitoring the recovery from dehydration, the effectiveness of treatment for anemia, the ongoing bleeding to check its severity, etc. In this practical, hematocrit is used to determine if the patient has anemia by means of red cell indices MCV, MCH and MCHC. For red blood cell count, it is used to evaluate any type of decrease or increase in the number of red blood cells as measured per liter of blood. It is a parameter interprets in conjunction with hematocrit. Both decreased hematocrit and decreased RBC count indicate anemia. (D) Results Hematocrit (HCT) Record the red blood cell indices in the table below. Reading SI Unit RBC 8.55 ÃÆ'- 1012 RBC/L Hemoglobin 11.0 g/dL Your HCT value 26 % The red blood cell indices are used to classify anemias. Find out their formulae and calculate the MCV, MCH MCHC. Compare them to the reference values of a normal adult female. Red cell indices Formula Calculation (units) Reference range Mean cell volume (MCV) Hematocrit (%) ÃÆ'- 10 RBC _26 ÃÆ'- 10 8.55 MCV= 30.4 fL 86 98 fL Mean cell hemoglobin (MCH) Hemoglobin(grams) ÃÆ'- 10 RBC __11__ ÃÆ'- 10 8.55 MCH= 12.87 pg 27 32 pg Mean cell hemoglobin concentration (MCHC) Hemoglobin(grams) ÃÆ'- 100 Hematocrit (%) __11__ ÃÆ'- 100 26 MCHC= 42.3 % 32 37 % (*delete as appropriate and suggest whether blood smear A or B provided in the lab would belong to this sample) As your calculated MCV suggest, the RBCs are macrocytic / normocytic / microcytic *. As your calculated MCH suggest, the hemoglobin in the RBCs are within / below / above* the average weight. As your calculated MCHC suggest, the RBCs are normochromic / hypochromic / hyperchromic*. Blood smear A / B* belongs to this patient. Cell count and hemacytometer RBC Counts Averaging no. of RBCs in 2 one square millimeter Square No. of RBC counted 1 178 2 164 Total RBCs counted 342 Averaged RBC counted 171 Calculate the RBC count in the sample: = Average no. RBCs counted in 1 big square ÃÆ'- Dilution factor Area counted (mm2) ÃÆ'- Depth (mm) RBC count = 171 ÃÆ'- 1000 ikikikiiiiiiu 0.2 (mm2) ÃÆ'- 0.1 (mm) RBC count = 8.55 ÃÆ'- 1012 (units= /L ) (E) Quality Assessment Obtain results from the class and do the statistics.(Refer to Basic Clinical Lab Techniques pp. 79 81) ÃŽÂ £X_ n (117+160+174+142+166+161+181+183+166+143+164+159+148+162+225+135+165+120+ 168+128+271+104+171+168+171+182+170+176+181+116+172) à · 31 RBC counts is 162.87 . n Test Value (mg/dL) X Deviation Squared ( x)2 1 117 2104.15 2 160 8.24 3 174 123.86 4 142 435.60 5 166 9.79 6 161 3.50 7 181 328.66 8 183 405.18 9 166 9.79 10 143 394.86 11 164 1.27 12 159 14.98 13 148 221.15 14 162 0.76 15 225 3860.01 16 135 776.79 17 165 4.53 18 120 1837.92 19 168 26.31 20 128 1215.98 21 271 11691.89 22 104 3465.79 23 171 66.08 24 168 26.31 25 171 66.08 26 182 365.92 27 170 50.82 28 176 172.37 29 181 328.66 30 116 2196.89 31 172 83.34 ÃŽÂ £( x)2__ n 1 30297.48__ 30 = 1009.916 à ¢Ã‹â€ Ã… ¡Variance à ¢Ã‹â€ Ã… ¡1009.916 31.78 2s = 63.56 +2s = 226.43 -2s = 99.31 3s = 95.34 +3s = 258.21 -3s = 67.53 10. Construction of a Levey-Jenning s Chart using the mean and standard deviation(s) from above. Indicate the mean value, +/- 1s, +/-2s, +/-3s on the appropriate lines. Using the RBC data from the class, plot the values from all students. Levey-Jennings Chart of RBC counts in class SD of RBC counts (G) Practical Review Questions Label the hemacytometer diagram below with its parts. (p208) Indicate the areas usually used for WBC count with W RBC count with R and Platelet count.p 1. What does the hematocrit measure? The hematocrit is a test determining the patients red cell volume found in whole blood and, thus, the bloods oxygen carrying capacity. It is expressed as a percentage by volume. 2. Give the hematocrit reference values for males, females, and newborns. Males: 42 52 % Females: 36 48 % Newborns: 51 61 % 3. Name a condition that could cause a decreased hematocrit value. Anemias 4. Explain the hematocrit procedure 1. Obtain patients blood and prepare the specimen. Gently mix the capillary blood by inverting the tube until all sediments disappear. Blood sample is drawn into a heparinixed microhematocrit tube by capillary action. Load the microhematocrit tube by holding it end downward to allow gravity to facilitate loading of the tube. The tube should be filled to about 3/4 full. Seal one end of the tube with a small amount of clay material at a 90 ° angle. 2. Centrifuge the samples. Please the sealed microhematocrit tube into the rotor of the microhematocrit centrifuge, with the sealed end against the rubber gasket. Duplicate samples should be placed opposite each other in order to balance the centrifuge. Securely fasten the flat lid on top of the capillary tubes. Spin the tubes for 2 to 4 minutes at 10000 rpm. After the centrifuge has stopped, open the top and remove the cover plate. 3. Reading and reporting the Hematocrit value. Inspect the tube to see if there is any leakage after centrifugation. Place the tube on the hematocrit reader. Place tube in the groove with the top of the seal-ease (bottom of the packed cells) lined up with the bottom line of the reader.   Move the slider bar to the border between the packed red cells and the plasma.   Read the percentage reading beside the slide bar. 5. Blood enters the capillary tube by what action? Blood enters by capillary action. 6. Why must the capillary tube be sealed securely? In the process of spinning, RBCs and a small amount of plasma will be forced from the tube, a false result may be resulted because of incomplete sealing of tube. Therefore, sealing the tube securely can create a pressure inside the tube which prevents the content from forcing out during centrifugation. 7. What is the usual length of time for centrifugation of the hematocrit tubes? The hematocrit tubes are usually centrifugated for 2 to 4 minutes at 10000rpm. 8. What safety precautions should be observed when performing a hematocrit? Standard precaution should be observed. 9. What technical factors can affect the quality of hematocrit results? Blood sample should be well-mixed before microhematocrit tubes are filled. Avoid bubbles when filling blood sample into the microhematocrit tube. Microhematocrit tubes should be filled at least three-fourths full. The microhematocrit tubes should be completely sealed before centrifugation. Read the hematocrit value at the top of the red cell layer, not at the top of buffy coat. 10.Case Study 1 A hemoglobin and hematocrit test performed in a pediatric clinic on a 2-year-old boy gave results of 110 g/L hemoglobin and 0.33 L/L hematocrit. Do these results agree? What is the boys general health status based on the hematology results? From the data provided by the case, the mean cell hemoglobin concentration (MCHC) of the child: __11__ ÃÆ'- 100 33 = 33% The MCHC is within the normal range, showing the child is free from anemia. However, according to World Health Organization, a hemoglobin concentration of less than 110 g/L and a hematocrit value of less than 33% were used as a cut-off for anemia for children aged 0.5 to 5[1]. Therefore, for the above case, although the child does not have anemia at this moment, his marginal hemoglobin and hematocrit values agree and both show that he has a high risk of suffering anemia. Age or gender group Hemoglobin (g/dL) Hematocrit (%) Children (0.5-4) Children (5-12) Children (12-15) Adult Men Non-pregnant Women Pregnant Women

Exploring Gardners Theory on Multiple Intelligences Essay -- Educatio

Howard Gardner used to define intelligence as â€Å"the ability to solve problems or to create products that are valued within one or more cultural settings† (Gardner 33). The modern day human being would most likely include the words â€Å"smart† and â€Å"dumb† in their definition of intelligence. Gardner questioned the belief of only one intelligence so he created his own theory that involved seven different discoveries. He didn’t want to call these discoveries â€Å"skills† or â€Å"talents† or gifts† because those all suggested a drawback so he decided on the word â€Å"intelligence,† creating his theory of multiple intelligences (Gardner 33). Gardner’s theory of multiple intelligences including, linguistic, logical/mathematical, musical, bodily-kinesthetic, spatial, intrapersonal and interpersonal, has many implications for modern education and culture. Howard Gardner grew up in Pennsylvania in the late 1940’s, although his parents were originally from Germany. He attended Harvard as an undergraduate with the hopes of becoming a lawyer and with a major in history. However, as soon as he became the mentee of Erik Erikson, a well-known psychoanalyst, his interests started to change. Gardner entered the doctoral program at Harvard and received his PhD in 1971 with a dissertation on style sensitivity in children. During his years of doctoral study he became a part of the Project Zero, which does research on arts education, and he now co-directs the project. Gardner’s work with Project Zero led to the Project on Human Potential, which resulted in his first well-known book, Frames of Mind. He has written many books since then including, The Shattered Mind and Multiple Intelligences, and he is â€Å"currently Hobbs Professor of Cognition and Education at the Har... ...ly. It’s not Gardner’s goal to take over the education system and have it all reformed, but he does want educators to rethink their everyday lessons and see if they can improve them using his theory in order to broaden the comprehension of ideas to all students. Now all our society has to do is learn how to use this theory as an advantage and put all the intelligences to work. Gardner has started this concept of multiple intelligences but no one knows where it will end and what other implications it will have along the way. Works Cited Gardner, Howard. Intelligence Reframed: Multiple Intelligences for the 21st Century. New York, NY: Basic, 1999. Print. Smith, Mark K. "Howard Gardner, Multiple Intelligences and Education." The Encyclopedia of Informal Education. 2008. Web. 23 Feb. 2011.

Discrimination in the Kite Runner Essay

?Discrimination is still an issue in countries all over the world, including Canada. People still get discriminated in our society today for the way they look, talk and their religious views. Discrimination is shown in The Kite Runner ,written by Khaled Hosseini and The Chrysalids ,written by John Wyndham. Hassan, one of the main characters of The Kite Runner is treated like an animal for the way he looks and his religious views. In The Chrysalids, the main character David Storm is considered a â€Å"mutant† for being able to communicate with his mind to other people with the same power. Once the people of Waknuk found out he was a mutant, they turned on him. People can learn from these tragic events that happened to Hassan and Davis Storm. Both Novels show how discrimination can lead to death, war and depression. Discrimination can lead to death. In the novel The Kite Runner a man named Hassan was murdered in the middle of the street, along with his wife for being Hazara. The Taliban’s murdered Hassan because they thought he was a squatter living in Amir’s house. He told him he was their servant and was taking care of the house while they were gone. As Rahim Khan is telling the story of Hassan to Amir he explains that â€Å"The Taliban’s said he was a liar and a thief like all the Hazara’s and ordered him to get his family out of the house by sundown† (Hosseini, 230). Rahim Khan is implying that Hassan didn’t do anything wrong, he was just looking after the house for a friend. The Taliban’s think the Hazara people are liars and thieves so they didn’t believe him. When they told him to get himself and his family out by sundown he argued with them, they shot him in the middle of the street while people were watching. His wife, witnessing what happened, ran out into the street and the Taliban’s shot her to. Both dead, leaving their son to be sent to an orphanage. Hassan shouldn’t have been murdered for such a senseless thing like that; he was treated like trash just for his religious views and the way he looked. Similar to The Kite Runner the discrimination in The Chrysalids also leads to death. The best friend of David Storm, Sophie, is murdered by the people of Waknuk for no other reason then that she was a mutant. The people of Waknuk were hunting the mutants, Sophie has to basically fend for her self and try to get away from the Waknuk people, â€Å"An arrow pierced through her upper arm, but she held on, with it lodged there. Then another took her in the back of the neck. She dropped in mid-stride, and her body slid along in the dust†¦Ã¢â‚¬  (Wyndham, 187) is how the Waknuk people murdered her. These people murdered an innocent girl for having 6 toes on each foot. This goes to show how much hate is built up in these people. Discrimination has been and still causes war between countries and people, this happens in both The Kite Runner and The Chrysalids. When the Taliban’s decided to take over Afghanistan, discrimination was everywhere. The Taliban’s thought they were better then everyone else in the country. This caused war in Afghanistan. The Taliban’s discriminated everyone except for them self’s. Assef joined the Taliban’s because he hated Hazara people. Assef tells Amir that â€Å"Afghanistan is like a beautiful mansion littered with garbage, and someone has to take out the garbage† (Hosseini, 298). Assef is implying that Afghanistan is a wonderful and beautiful place with â€Å"terrible† people like Hazara’s and the Taliban’s are here to take out the trash. The Taliban’s are trying to take over Afghanistan killing anyone who gets in their way; they really hate the Hazara people. They think that the Hazara’s are thief’s and liars and don’t deserve to live in the same country as the all mighty Taliban people. So the Taliban’s starts a war in Afghanistan. All because they think they are better then everyone else and that who ever isn’t a Taliban, is evil and deserves to die. Something similar happens with the mutants and the people of Waknuk in The Chrysalids. The people of Waknuk think all mutants should be killed. The village people find out about David Storm’s mutant powers along with all the other mutants. The people of Waknuk declare that the mutants are outlaws. David Storm and the rest of his mutant friends are forced to flee from the village, where the people of Waknuk, including David’s own father, pursue them. The villagers feel that â€Å"[A]ny creature that shall seem to be human, but is not formed thus is not human. It is neither man nor woman. It is blasphemy against the true Image of God, and hateful in the sight of God† (Wyndham, 13). This shows how these village people seem to think that these â€Å"mutants† are a threat to their village. They think that they need to take action, so they try to kill them, causing a war between the mutants and the people of Waknuk. Discrimination can also lead to depression. After Assef rapes Hassan for being Hazara, Hassan becomes very depressed and stops playing with Amir and never comes out of his room. Amir starts to get very worried about Hassan, everyone in the house thinks Hassan is just sick. Amir asks Ali â€Å"Would Hassan be able to play today? † (Hosseini, 85). Ali answers with â€Å"Lately, it seems all he wants to do is sleep. He does his chores- I see that- but then he just wants to crawl under his blanket† (Hosseini, 85). Showing how depressed Hassan is after being raped. Before the incident Hassan and Amir would play every day. Hassan was so happy before. It goes to show how discrimination can really lead to depression. He was raped because he didn’t want to give Assef his kite. So he was â€Å"punished† for not listening to Assef. If it had been Amir, it wouldn’t have happened because Amir is a Pashtun, the same religion as Assef. The Chrysalids also shows how discrimination can lead to depression. David Storm finds other people who have the same power as him; they all decide to keep this power a secret so they don’t get killed. One of the mutants named Anne wants to marry a â€Å"normal person†. The group thinks that if she were to marry this man, she would tell him about them. Anne ends up marrying him but sadly a week later he is found dead in the forest. Anne goes through a deep depression and eventually kills herself. †Anne’s suicide was a tragedy, but no one saw any mystery about it. A young wife, pregnant with her first child, thrown off her mental balance by the shock of loosing her husband in such circumstances; it was a lamentable result, but understandable† (Wyndham, 93). This innocent man was murdered by one of the mutants because if she had told him, he would have told the rest of the people in the village, causing the mutants to be murdered. If the towns people didn’t hate the mutants as much as they did the mutants never would have had to kill an innocent man, but they did it for survival. These Village people of Waknuk think that these â€Å"mutants† are a threat, they are so scared of them that they think they must kill them. Anne would still be alive if they people of Waknuk were different, so would her husband. Death, war and depression were all demonstrated because of discrimination in both novels. Discrimination leads to death in both novels, Hassan is killed for being a Hazara and David’s best friend Sophie is killed for being a mutant. Discrimination also leads to war in both novels. The Talibans started a war in Afghanistan because they thought that they were better then everyone else. The people of Waknuk thought that the mutants were a threat to their village so they tried to kill them, causing a war between the two. Depression is also shown because of discrimination. After Hassan was raped for being a Hazara he stopped playing with Amir and never wanted to leave his room. Anne, a mutant, went threw deep depression after her husband was murdered and she eventually committed suicide while she was pregnant. People need to stop treating people different for the way they look, the way they talk, etc. If discrimination ceased in this world, there would not be as many problems as there is today.

Free Essays on Pop Art

Pop Art Pop art was a movement that wasn’t so much a style, as a shared viewpoint about the artist’s modern environment. Some believe that pop art came about as a direct reaction against abstract impressionism. But the art is deeper than simply a rebellion; it allows a new perspective on culture. This perspective being the realization and acceptance of the twentieth century’s commercial culture that emerged out of the Second World War in a need by the public to reinvent the way they see their ordinary lives. When President Roosevelt formed the Works Progress Administration in 1935 to help artists through the depression, it had a stimulating affect on the New York art scene. Artists could meet together and discuss, and soon they saw that you didn’t need to go to Paris to paint, the artist simply needed to embrace his own confidence and knowledge and experience to produce fine art. Many European painters had been in New York at this point participating in the New York art scene, so when they returned home, many to England where simultaneously another independent pop art movement had started, there was a newfound reverence for American art, and culture. The enthusiastic, and ironic, paintings of these artists chose to embrace what the German called Capitalist Realism. The artists chose to incorporate the mass media and this consumerism into their art, both celebrating it and critiquing it. These artists painted for the now, they didn’t use an object, whether it be a symbol, person, or situation, until it was already well known to its audience in its usual setting. They highlighted not the commonplace in a painting, but the commonplace as a painting. Each artist in this movement had their own way to express their take on Capitalist Realism. One of the first English pop artists was Richard Hamilton, who defined pop art to him as, â€Å"popular, transient, expendable, low-cost, mass-produced, young, witty, sexy, gimmi... Free Essays on Pop Art Free Essays on Pop Art Pop Art Pop art was a movement that wasn’t so much a style, as a shared viewpoint about the artist’s modern environment. Some believe that pop art came about as a direct reaction against abstract impressionism. But the art is deeper than simply a rebellion; it allows a new perspective on culture. This perspective being the realization and acceptance of the twentieth century’s commercial culture that emerged out of the Second World War in a need by the public to reinvent the way they see their ordinary lives. When President Roosevelt formed the Works Progress Administration in 1935 to help artists through the depression, it had a stimulating affect on the New York art scene. Artists could meet together and discuss, and soon they saw that you didn’t need to go to Paris to paint, the artist simply needed to embrace his own confidence and knowledge and experience to produce fine art. Many European painters had been in New York at this point participating in the New York art scene, so when they returned home, many to England where simultaneously another independent pop art movement had started, there was a newfound reverence for American art, and culture. The enthusiastic, and ironic, paintings of these artists chose to embrace what the German called Capitalist Realism. The artists chose to incorporate the mass media and this consumerism into their art, both celebrating it and critiquing it. These artists painted for the now, they didn’t use an object, whether it be a symbol, person, or situation, until it was already well known to its audience in its usual setting. They highlighted not the commonplace in a painting, but the commonplace as a painting. Each artist in this movement had their own way to express their take on Capitalist Realism. One of the first English pop artists was Richard Hamilton, who defined pop art to him as, â€Å"popular, transient, expendable, low-cost, mass-produced, young, witty, sexy, gimmi...